Ours began long before 3G’s was ever incorporated, before there was an office, a payroll to process, a warehouse to support, or a client to serve. It began with courage.
He returned to his squadron and continued flying combat missions in service to his country, earning the Distinguished Flying Cross and the Air Medal with six Oak Leaf Clusters for his bravery and dedication. The same determination that carried him through war would later become the foundation of a family legacy.
After returning home, William built a life rooted in service, leadership, and hard work. He worked for Safeway in National City, learned to drive a truck, became involved with the Teamsters, and developed a deep understanding of labor relations, transportation, unions, and the challenges faced by both employees and employers. Along the way, he met the love of his life, Cleta. Together they built a marriage that lasted 57 years, raised three children, and created something even larger than themselves, a vision for a family business built on helping others succeed.
In the early 1970s, William and Cleta launched William S. Manos & Associates, providing labor relations consulting and support to businesses navigating an increasingly complex workforce landscape. William would later serve as a federal arbitrator with the Federal Mediation and Conciliation Service for more than two decades, earning a reputation for fairness, expertise, and integrity. In 1973, William S. Manos Jr. joined his father at William S. Manos & Associates, learning firsthand the principles of labor relations, client service, and entrepreneurship that would shape the next generation of the family business. Entrepreneurship quickly became a family endeavor.
Their son, William “Bill” Manos Jr., and daughter Debbie joined in helping grow the family’s businesses, bringing energy, innovation, and a shared commitment to serving clients with excellence.
Bill Jr. and his wife Cathy founded Three G’s, Inc., building upon the strong foundation established by the first generation while creating a company uniquely their own.
Through changing industries, evolving regulations, economic uncertainty, and decades of workforce transformation,
Three G’s, expanded its expertise to include:
Together, they built both a successful business and a loving family, raising their children, William S. Manos III (Bill) and Ashley, while instilling the values of hard work, integrity, service, and family that had guided generations before them. In 2026, Bill and Cathy celebrate 50 years of marriage, a reflection of the same commitment, perseverance, and partnership that helped shape the success of 3G’s. What started as a labor relations-focused organization grew into a trusted partner for employers throughout California and beyond.
Yet despite the growth, one thing never changed.
Those values became the cornerstone of 3G’s and helped build relationships that have lasted decades.
After attending the University of Southern California, Bill III joined Three G’s in 2000, beginning his own journey within the family business and spending two decades helping serve clients, support employees, and carry forward the values that had defined the company since its founding.
Bill Manos III and his wife, Brandi Manos, proudly purchased Three G’s, Inc., carrying forward nearly five decades of family legacy while embracing a vision for the future.
Their decision reflected not only a commitment to preserving everything that had been built by the generations before them, but also a belief in investing in its future for generations yet to come. A refreshed brand identity transformed Three G’s into the modern 3G’s, while the heart of the company and the values it was built upon remained exactly the same.
Today, alongside Partner Kathleen Cox whose remarkable dedication to 3G’s began in 1983 and an exceptional team by their side, Bill and Brandi continue the mission that started generations ago: helping businesses succeed while treating every client with care, respect, loyalty, and gratitude.
As they raise their daughters, Brooklyn and Cali, The fourth generation of the Manos family story is already being written.
it is easy to see the milestones.
But the true legacy of 3G’s cannot be measured by years alone.
From a young fighter pilot who survived being shot down over France to a thriving fourth-generation family enterprise, the story of 3G’s is ultimately a story about people.
We are equally grateful for the clients who have placed their trust in us many for decades. Your confidence in our team has allowed this family business to grow, evolve, and continue serving the next generation.
It is a responsibility we never take for granted, and we remain deeply committed to earning that trust each and every day.
As we celebrate fifty years, our gratitude begins with our family, but it certainly doesn’t end there. We are profoundly thankful for the remarkable team who has walked alongside us, embracing our values as their own and showing up each day with integrity, dedication, and a genuine heart for serving our clients.
Their unwavering commitment, resilience, and belief in our mission have helped shape the company 3G’s is today.
We firmly believe our legacy continues not because of one family alone, but because of extraordinary people, our team and our clients who have chosen to believe in what 3G’s stands for. Together, we have built relationships that extend far beyond business and have created a legacy rooted in trust, service, and shared purpose.
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